FAQs

Leveraging the capabilities of advanced artificial intelligence, ThinkAI excels in enhancing programmatic digital marketing performance at every phase of a customer's shopping journey. From the initial click to the ultimate purchase, our AI guarantees accurate attribution, enabling precise targeting and constructing an ever-evolving, optimized campaign for unparalleled achievement.

Unveiling the Momentum of Swift Progress and Nurturing Sustainable Success: Embark on the Dynamic Advertising Journey with ThinkAI

At ThinkAI, we take immense pride in our capacity to generate rapid and impactful key performance indicators (KPIs) that make a lasting impact on our clients' digital marketing ventures. Starting from the inception of a campaign, our clients and users experience an upsurge in online traffic, acquire new users, and achieve significant conversions within a matter of days. During the initial 30-day period, our campaigns bring about transformative enhancements in vital metrics such as return on ad spend (ROAS), return on investment (ROI), cost-per-click (CPC), and cost-per-conversion (CPC). However, we acknowledge that genuine and enduring success requires time, especially considering the unique complexities of different industries and sales funnels.

To unlock the full potential of our advertising efforts and attain measurable outcomes, we recommend that our clients commit to their campaigns for an extended period, ideally spanning three months or more. By adopting this steadfast approach, our clients pave the way for exponential brand growth, ultimately cultivating a thriving ecosystem of their own. It's important to note that other factors like website structure, optimization of sales funnels, and the integration of complementary marketing strategies can significantly influence overall achievement. With ThinkAI as your reliable partner, you can rest assured of our unwavering dedication to delivering exceptional results and nurturing lasting prosperity for your business.

Ensuring Client Privacy through Diligent Safeguarding: Upholding Confidentiality at ThinkAI

At ThinkAI, the utmost importance is placed on preserving the privacy of our valued clients. While mandatory non-disclosure agreements (NDAs) are not typically enforced for most accounts and campaigns, we are fully prepared to accommodate any specific needs or requests you may have. Rest assured that we have an accessible NDA ready for your use or can readily endorse an existing one, providing you with complete peace of mind.

Our unwavering commitment to maintaining the highest standards of confidentiality is a source of great pride. You can be confident that no unauthorized individuals or outsiders will gain knowledge of your engagement with the ThinkAI platform, unless explicitly authorized by you. Your business identity remains securely guarded, inaccessible to prying eyes, allowing you to operate with unshakable confidence as you work towards achieving your objectives.

At ThinkAI, your privacy stands as our utmost priority, and our dedication to safeguarding client confidentiality knows no bounds. Place your full trust in us to protect your sensitive information and uphold your interests at every step of our collaboration.

ThinkAI is adept at collaborating with a wide range of companies – spanning brands, B2B enterprises, and eCommerce ventures – that possess compelling products, services, or messages. Our proficiency lies in the art of pinpointing, locating, and engaging a specific target audience or demographic with unparalleled efficiency. We excel at placing your brand or message directly in front of potential customers who exhibit high conversion potential.

The potency of our advertising capabilities is magnified when integrated with diverse and comprehensive marketing campaigns. To achieve optimal impact, we strongly recommend running a Search/PPC campaign in conjunction with your advertising endeavors, particularly in the realm of programmatic advertising. This strategic approach guarantees that your audience experiences brand recognition like never before. Even if they don't immediately interact with your banner or video ad, they will inevitably search for you when they're prepared – and it's crucial for you to be present to capture their attention at that pivotal moment.

No, contracts are not necessary. Clients have the freedom to cancel at any time. However, rapid cancellations could influence initial investments and strategies. We advise staying on board to witness noticeable positive outcomes.

Here are several recommended practices to ensure ad approvals and campaign success:

1. Accessibility: Ensure your website supports keyboard navigation and uses contrasting colors to aid users with disabilities.
2. Privacy Policy/Terms & Conditions: Including these documents on your website is a common requirement for ad approval across various networks. It's essential for both clients and users to comprehend the collected data and its intended use. Sample links for these documents can be found here: Terms of Service and Privacy Policy.
3. One-Page Sites/New Domains for Campaigns: While separate domains for each vendor might appear advantageous for tracking, it can result in suboptimal user experiences. Users typically prefer researching products or companies before submitting forms, which can be hindered by single-page sites. New domains can introduce navigation challenges and accessibility problems. It's wise to consider cross-domain accessibility and ensure continued access to the main client domain from new domains.

Display Optimization encompasses various ad formats, including standard banners, rich media, native ads, and social media ads. This cohesive campaign extends across all devices, providing a holistic solution for online advertising.

This programmatic display advertising approach is exceptionally targeted, leveraging diverse DSPs and networks to engage your desired audience across different platforms.

Operated on a CPC/CPE (cost per click/cost per engagement) model, Display Optimization guarantees payment solely when your ad is viewed and interacted with by your intended audience.

Native ads replicate the appearance of adjacent content, seamlessly blending into their surroundings. Positioned within reputable editorial contexts, these precisely targeted native ads can deliver influential results.

Optimize Video encompasses programmatic advertising elevated through the captivating medium of video. Present your TV commercials to the audience displaying the greatest potential for purchasing, utilizing expansive targeting attributes. Compensation is contingent upon engagement, necessitating a 30-second view or interaction click.

By adopting a multi-screen approach, you can encounter a noteworthy 24% increase in brand recall. Optimize Video surpasses traditional television by providing extensive measurability. Access insights into viewer retention duration and actionable interactions to elevate the efficiency of your campaign.

Functioning on the same principle as Optimize Display, we seamlessly collaborate and integrate with an extensive array of DSPs and networks. Video ads are impartially delivered based on user activities, rather than projected behaviors. For example, if a user is concurrently on websites like foxnews.com, yahoo.com, and using an iPhone app, we might reach them through one of these sites across multiple networks. An algorithm then evaluates the most cost-effective placement and network for the ad, deploying it accordingly. This might encompass all three screens or focus on the most efficient one at that specific moment.

Clients are exclusively billed for video ad placement when the video is interacted with, watched completely, or viewed for a minimum of 30 seconds. As a result, payment is linked to substantial engagement, ensuring that charges are incurred only when the video's initial 30 seconds are observed, leading to a heightened impact on branding.

In the majority of instances, our suggestion is to initiate with display advertising, given its ability to optimize impressions per dollar while retaining pinpoint targeting accuracy. Building a strong base of reach and frequency forms a crucial aspect of a thriving campaign. Display advertising achieves the highest count of impressions per dollar, efficiently reaching a broader audience with greater frequency. Once display advertising is firmly established, we can delve into the inclusion of video and other platforms, especially since multi-screen advertising enhances enriched media engagement. However, the primary emphasis initially is to ensure that your brand message consistently and frequently reaches the right audience.

The discontinuation of display advertising can potentially lead to a decline in awareness across other channels, emphasizing the importance of reinforcement. When display and video collaborate harmoniously, the outcomes are truly remarkable. A substantial portion of our clients witness a 24% surge in recall through multi-screen campaigns. Moreover, we also suggest considering the integration of OTT (Over-The-Top) into your campaign, effectively engaging audiences who are cord cutters or cord shavers.

Engaging viewers from various angles fosters confidence and familiarity with our brand. Therefore, it remains crucial to connect with audiences through all available mediums whenever the opportunity arises.

Absolutely. If you've been achieving positive outcomes and favorable returns from specific strategies, including paid search keywords, it's recommended to continue those endeavors. However, it remains essential to maintain a significant budget allocated to your branded keywords. As we establish your brand presence through display and/or video campaigns, it's imperative that your name prominently appears at the forefront of search results when your audience searches for you. This holds true even if your organic SEO is performing well – it aligns with best practices to ensure your name garners attention in search results.

OTT (Over The Top): OTT refers to the delivery of content from a video provider to a connected device via the internet, bypassing conventional cable and telecom networks. It provides access to streaming TV and film content on screens other than traditional TV, displaying ads "Over The Top" of consumed content. CTV (Connected TV): CTV encompasses devices that enable video content viewing on internet-connected television sets. This includes smart TVs, streaming devices like Roku and Apple TV, gaming consoles (e.g., PS4, Xbox One), and more. Optimize OTT+CTV offers a precise and measurable alternative to conventional TV advertising. Leveraging ThinkAI behavioral data partnerships, advertisers can effectively target their desired audience and evaluate campaign performance through our exclusive Attribution Tracking technology. This technology monitors users who complete desired actions on a client's website after engaging with an OTT+CTV ad.

Optimize Audio entails programmatic advertisements presented on audio platforms including Spotify, Pandora, Soundcloud, TuneIn, IHeartRadio, ESPN Radio, Podcasts, Adswizz, Triton, Rubicon, and more.

With Optimize Audio, you can engage your target audience no matter where they are. Whether they're exercising, commuting, relaxing at home, or immersed in other activities, your ad will reach them through their chosen music, podcast, news, or sports platform.

An additional advantage is that ThinkAI offers attribution for this channel as well!

Retargeting entails presenting ads to users who have previously interacted with the client's website. There are different forms of retargeting:

1. All Traffic: Targets all users who have visited the website.
2. Click Traffic: Concentrates on users who clicked an ad to navigate to the site.
3. Rule-Based: Targets users based on whether they accessed specific pages or products, or not.

Re-engagement involves displaying ads to users who have previously encountered impressions from a campaign (across any specific channel).

For instance:

1. If a user views a display ad but doesn't click or visit the website, we can re-engage them with a video ad.
2. If a user witnesses a CTV/OTT ad at home without the option to click for more information, we can swiftly re-engage them with a clickable display ad, combining a one-two punch strategy to follow up with a less costly yet highly effective approach. The primary objective of re-engagement ads is to reintroduce a user who viewed a non-clickable ad to a clickable ad, encouraging them to visit the website. Therefore, re-engagement is primarily intended for OTT/CTV and audio placements. (While some audio placements are clickable, they are often heard during activities like working out or driving, where users aren't focused on their phones to perform clicks.)
3. Another valuable use of re-engagement is for delivering a different message. For example, if an auto dealer like Earnhardt Toyota displays a promotional ad offering $2,000 off a 2020 Tundra and the user doesn't click, a 're-engagement' display ad can be sent to the user featuring an alternative, potentially stronger offer such as $4,000 off a 2020 Tundra with 0% financing.